Overview

With a background in brand strategy, innovation and design, I bring a unique combination of strategic thinking, creative vision, and artistic skills to uncover opportunities for disruption and design breakthrough brand experiences. I have an unrelenting drive to find new insights and develop solutions that create value and strong relationships with brands, enhance and transform the lives of individuals, and ultimately have a positive impact in the world.

For 15+ years I've brought my endless curiosity, enthusiasm and entrepreneurial spirit to my partnership with leadership and teams in a range of industries including consumer-packaged and luxury goods, financial services, healthcare, consumer electronics, beauty, entertainment, technology, hospitality and automotive.

In addition to my extensive experience in leading projects and facilitating co-creation workshops, I have led—and often moderated—numerous market trends and consumer research efforts to get to the hearts and minds of consumers, using traditional methods as well as digital platforms including social listening, in-person and digital focus groups, online communities and in-depth ethnographies.

I'm also a trained abstract painter and continue to develop my personal body of fine art works while working as a strategy and innovation consultant. You can see my art here.

Expertise

Project management and direction

Experience, service, product and business model innovation

Retail experience design and innovation

Brand and value proposition strategy

Co-creation workshop planning and facilitation

New ideas and concept development

Consumer insights (research design and moderation)

Consumer archetype / persona development

Design sprint, rapid prototyping and concept testing

Talent strategy and culture change